SEO Intelligence Bot

How it works

The scorer evaluates 11 on-page criteria grouped into four categories: on-page basics, content depth, technical signals, and authority signals. Each criterion carries a fixed point value, and the total possible score is 100. On-page basics covers keyword placement and title length. Keyword in title is worth 12 points, keyword in H1 is worth 10, keyword in URL is 8, and keyword in meta description is 8. Title length scoring has a partial credit band: an optimal 50 to 60 characters earns 7 points, a near-miss of 40 to 70 earns 4 points, and outside that range earns nothing. Content depth covers word count, a FAQ section, and images with alt text. Word count also uses partial credit: 1,500 or more words earns 10 points, 800 to 1,499 earns 5 points. A FAQ section adds 10 points. Images with alt text add 5 points. Technical signals is a single criterion: schema markup, worth 15 points. It is the highest single criterion on the scorecard, which reflects how much weight search engines place on structured data for rich result eligibility. Authority signals cover internal and external links. Three or more internal links earns 8 points, one or two earns 4. Two or more external authority links earns 7 points, one earns 3. After scoring all criteria, the tool collects every criterion where you did not earn the full points, calculates the gap, sorts by gap descending, and surfaces the top three fixes. This means the fix list always shows the moves with the most available upside, not just a static checklist.