Amrudin Ćatić

Blog

This blog is where strategy, technology, and creativity collide.

I break down growth systems, explore AI-driven marketing, test automation workflows, and decode what actually moves brands forward in a digital world that changes by the week. From SEO and Google Ads to content architecture, no-code development, and creative experimentation, this is a space for clear thinking, practical insights, and ideas built to scale.

Tech meets marketing | Thoughts on strategy, creativity & everyday life

Illustration showing how software quality breaks at scale, with failing servers, error screens, broken system connections, and warning dashboards highlighting testing gaps.
Quality engineering

Why quality breaks at scale (and what testing usually misses)

Why quality breaks at scale (and what testing usually misses) explains the hidden risks of growth, overlooked testing gaps, and ...
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A horizontal digital infographic illustrating the full marketing funnel, Awareness, Consideration, Conversion, and Retention, with icons representing SEO, PPC, and Social media on each side, showcasing how all three channels contribute to a complete full-funnel marketing strategy.
Google AdsSEOSocial media marketing

SEO vs PPC vs Social media: Full funnel marketing explained

SEO vs PPC vs Social media: Full funnel marketing explained. Learn how each channel works at every stage of the ...
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A flat-style digital illustration showing a young woman working on a laptop, surrounded by digital marketing icons such as graphs, a lightbulb, SEO symbols, and video icons. The left side displays the title “The Complete Guide for Starting a Digital Marketing Career in 2026” on a blue background.
Personal growth

The complete guide for starting a digital marketing career in 2026

Discover skills, trends, tools, salary expectations, and step-by-step strategies to launch a successful digital marketing career next year. The complete ...
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Futuristic blue-toned illustration of an AI robot standing beside growth charts, graphs, and a glowing lightbulb, with the blog title “How AI and free tools can grow a brand from 0 in 2026” displayed on the left side.
AI in marketing

How AI and free tools can grow a brand from 0 in 2026

How AI and free tools can grow a brand from 0 in 2026 is one of the most important topics ...
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A digital illustration of a young freelancer sitting at a desk, working on a laptop while writing in a notebook. Surrounding him are icons representing essential digital tools such as Notion, task management apps, messaging platforms, Zoom, time-tracking apps, design tools, and Slack. The background is beige with a clean, modern layout, emphasizing the concept of a digital toolbox for freelancers in 2026.
Freelancing

The digital toolbox: Must-have tools for every freelancer in 2026

Freelancing has exploded in recent years, and in 2026, it's more competitive and more rewarding than ever. To stay ahead, ...
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A futuristic horizontal infographic showing the 2026 marketing funnel with five stages, Awareness, Consideration, Conversion, Loyalty, and Advocacy, displayed inside a glowing 3D funnel against a dark tech-themed background, featuring AI icons and data visualization elements.
AI in marketing

What is a marketing funnel in 2026 (and why most don’t work)

What is a marketing funnel in 2026 (and why most don't work) - Discover how modern funnels work in 2026, ...
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A digital illustration showing a solo creator holding a smartphone while an AI robot stands beside her. Social media icons like hearts, chat bubbles, and platform symbols float above them, with the blog title “Social media strategy for solo creators in 2026 (with AI help)” displayed on a blue and purple gradient background.
Social media marketing

Social media strategy for solo creators in 2026 (with AI help)

Learn the best social media strategy for solo creators in 2026 (with AI help). Discover AI tools, workflows, and proven ...
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Illustration of a freelancer thinking while looking at a smartphone displaying the TikTok logo, with the blog title ‘Is TikTok for everyone? A freelancer’s perspective’ shown on a teal background.
Social media marketing

7 reasons why is TikTok for everyone? A freelancer’s perspective (Expert insights)

Is TikTok for everyone? A freelancer's perspective reveals how the platform impacts creativity, client acquisition, visibility, and income potential for ...
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Building the CHATA model | Notes from an evolving framework

CHATA for Social Media cover image illustrating human-centric content, authentic conversations, and meaningful digital connection.
CHATA model

CHATA for Social Media: Human-centric content that doesn’t feel like marketing

Social media is loud. Everyone is “adding value.” Everyone is “building in public.”And yet, almost no one is actually connecting ...
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Visual representation of a CHATA-driven brand system, with a central networked brain connecting multiple digital channels to symbolize coherence, trust, and consistency in brand storytelling.
CHATA model

Building a CHATA-driven brand story: Consistency across channels

Introduction: Why most brand stories collapse under pressure Every brand claims to have a “story.”Most of them collapse the moment ...
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Illustration showing the CHATA model for B2B SaaS, with Connect, Humanize, Align, Transition, and Anchor displayed on a laptop to represent clear positioning and JTBD alignment.
CHATA model

CHATA for B2B SaaS: A modern model for clear positioning & JTBD alignment

Learn how the CHATA model helps B2B SaaS companies clarify positioning, align with Jobs To Be Done, and drive sustainable ...
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A horizontal blog header image featuring the CHATA email model. The title reads “Using CHATA Model for Email Sequences: Transform Cold Outreach, Nurture Flows, and Outboarding into High-Conversion Journeys.” An open envelope with an email @ symbol appears on the right, and colored labels for Connect, Humanize, Align, Transition, and Anchor are arranged along the bottom.
CHATA model

Using CHATA model for email sequences: How to transform cold outreach, nurture flows, and outboarding into high-conversion journeys

Email isn't dying, your sequencing is.What most marketers call “email strategy” is nothing more than recycled templates, shallow personalization, and ...
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A horizontal graphic showing a human head silhouette with a brain illustration and CHATA model icons—Connect, Humanize, Align, Transition, and Anchor—placed vertically inside the brain. The left side displays the title “The psychology behind the CHATA model: Why it works in real decision-making” in bold white text on a blue gradient background.
CHATA model

The psychology behind the CHATA model: Why it works in real decision-making

Marketing frameworks fail when they simplify human behaviour into linear formulas. Humans don’t think in steps. They don’t follow funnels ...
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Horizontal graphic illustrating the CHATA model for landing pages, featuring the five stages, Connect, Humanize, Align, Transition, and Anchor, displayed as a linear flow with the tagline ‘Turning scanners into buyers’ on a blue background.
CHATA model

Applying CHATA model to landing pages: Turning scanners into buyers

This article breaks down how to apply the CHATA model to landing pages so scanners turn into readers, and readers ...
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Infographic titled ‘SEO in 2025’ showing how search has shifted from keywords to entities, text matching to meaning, and long-form content to structured insight, alongside a visual CHATA model cycle and an SGE preview box.
CHATA model

CHATA model for SEO: Aligning with SGE, entities & topical authority

SEO is no longer keyword-driven, linear, or static. It’s shaped by Search Generative Experience (SGE), entity-based understanding, AI summarisation layers, ...
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Horizontal comparison graphic illustrating the CHATA model vs the AIDA model, using modern gradient blocks, iconography, and a structured side-by-side layout showing Connect, Humanize, Align, Transition, Anchor contrasted with Attention, Interest, Desire, Action.
CHATA model

CHATA vs AIDA: Why modern marketers need a more adaptive model

This article breaks down the real differences, the limitations of AIDA, and why CHATA is a more adaptive model for ...
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No filter, no mercy | Uncomfortable truths, stated plainly

Horizontal blog cover image showing a rusted, crumbling metal gear breaking apart into dust on a dark background, symbolizing slow organizational decay, with bold text reading ‘How Teams Rot, Not Fail’ and ‘Quiet Decay. Fake Alignment. Lost Standards
No filter, no mercy

Most teams don’t fail. They rot.

Teams don’t collapse in dramatic fashion.There’s no explosion. No mass resignations. No single moment you can point to and say, ...
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Bold white uppercase text on a black background reading: ‘Most people don’t want a strategy. They want justification.’ The design is minimalist with strong contrast for emphasis.
No filter, no mercy

Most people don’t want a strategy. They want justification.

Most people don’t ask for a strategy because they want clarity.They ask for a strategy because they want permission. They ...
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A horizontal minimalist graphic with a dark blue-gray background featuring the quote “If a ‘Great’ idea needs explaining, it’s not great” in large white text, with a thin red line underneath for emphasis.
No filter, no mercy

If a “Great” idea needs explaining, it’s not great

A great idea doesn’t need a PowerPoint.It doesn’t need a pitch.It doesn’t need a warm-up, a preface, or a 40-minute ...
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A dark, stylized illustration of a graveyard with an orange sky, a zombie hand rising from the ground next to a tombstone marked “R.I.P.”, paired with large bold text reading “Marketing is full of dead ideas nobody has the guts to bury
No filter, no mercy

Marketing is full of dead ideas nobody has the guts to bury

Marketing today isn’t an industry, it’s a cemetery.A field of decaying ideas that everyone keeps pretending are still alive. People ...
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A minimalist horizontal graphic with a dark textured background featuring the bold white text “The most dangerous word in business: ‘Maybe.’” centered prominently.
No filter, no mercy

The most dangerous word in business: “Maybe.”

“Maybe” doesn’t explode.It doesn’t collapse.It doesn’t make headlines.It doesn’t even announce itself. It just sits there, quiet, polite, disguised as ...
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