Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
© 2022–2026 Amrudin Ćatić. All rights reserved.
Blog
This blog is where strategy, technology, and creativity collide.
I break down growth systems, explore AI-driven marketing, test automation workflows, and decode what actually moves brands forward in a digital world that changes by the week. From SEO and Google Ads to content architecture, no-code development, and creative experimentation, this is a space for clear thinking, practical insights, and ideas built to scale.
Tech meets marketing | Thoughts on strategy, creativity & everyday life
5 processes no founder realizes they can automate (but should have yesterday): The game-changing efficiency guide
Running a startup feels like juggling flaming torches while riding a unicycle, doesn’t it? You’re selling, hiring, marketing, answering emails, ...
7 powerful strategies to master SERP insight guest post for explosive SEO growth
Discover how a SERP insight guest post can transform your SEO strategy, boost rankings, and drive targeted traffic with proven ...
All around about Google Skillshop: 17 powerful benefits, certifications & career advantages
If you're searching for all around about Google Skillshop, you're in the right place. Whether you're a student, business owner, marketer, ...
The automation gap: How companies lose millions by refusing to automate the boring stuff
The automation gap explains how companies lose millions by refusing to automate repetitive work, what causes it, and how leaders ...
Your business is not scaling – Your processes are clinging to 2018
Your business is not scaling because your processes are clinging to 2018. Discover why outdated systems slow growth and how ...
I tested 17 AI assistants in one week – Only 3 didn’t waste my time
I tested 17 AI assistants in one week to find out which ones actually save time. Here’s the honest breakdown ...
Everyone uses AI wrong: The real leverage comes from micro-automations, not prompts
Everyone uses AI wrong by obsessing over prompts. Discover why real leverage comes from micro-automations, how they work, and how ...
The new AI tools stack for 2026: The brutally honest guide to what’s worth paying for (and what’s pure vaporware)
The new AI tools stack for 2026 is crowded, confusing, and expensive. This expert guide breaks down what’s worth paying ...
Building the CHATA model | Notes from an evolving framework
How teams can use CHATA model: A unified approach to communication
Most teams don’t struggle because of a lack of talent. They struggle because of misalignment in communication. Marketing says one ...
CHATA model in UX writing: Microcopy that guides, not interrupts
Most UX writing doesn’t fail because it’s unclear. It fails because it interrupts instead of guiding. Buttons push.Tooltips overload.Error messages ...
The CHATA content structure: Building a topic cluster with a single model
Most content strategies collapse under their own weight. Not because they lack ideas. But because they lack structure. You publish: ...
Using CHATA model in PPC: Improving relevance, trust & CTA flow
Most PPC campaigns don’t fail because of bidding strategies or budgets. They fail because they try to convert before they ...
Retention through the CHATA model: The missing layer in most marketing
Most marketing strategies are built to win attention. Very few are built to deserve continuity. Teams optimize for acquisition, celebrate ...
CHATA model in copywriting: Real rewrite examples that prove the model
Most copywriting frameworks sound great in theory. Until you try to use them. They explain what good copy should do, ...
CHATA for Social Media: Human-centric content that doesn’t feel like marketing
Social media is loud. Everyone is “adding value.” Everyone is “building in public.”And yet, almost no one is actually connecting ...
Building a CHATA-driven brand story: Consistency across channels
Introduction: Why most brand stories collapse under pressure Every brand claims to have a “story.”Most of them collapse the moment ...
No filter, no mercy | Uncomfortable truths, stated plainly
Most brands aren’t confused – They’re delusional
Brands don’t struggle because they lack clarity. They struggle because they believe things that aren’t true. There’s a difference. Confusion ...
If your idea survives only when nobody questions it, it is shit
Good ideas don’t need protection.They need pressure. If your idea collapses the moment someone asks a hard question, the problem ...
Indecision is cowardice dressed as professionalism
Most organisations don’t suffer from bad decisions.They suffer from decisions that never happen. And the most dangerous part?Indecision rarely looks irresponsible ...
Most teams don’t fail. They rot.
Teams don’t collapse in dramatic fashion.There’s no explosion. No mass resignations. No single moment you can point to and say, ...
Most people don’t want a strategy. They want justification.
Most people don’t ask for a strategy because they want clarity.They ask for a strategy because they want permission. They ...
If a “Great” idea needs explaining, it’s not great
A great idea doesn’t need a PowerPoint.It doesn’t need a pitch.It doesn’t need a warm-up, a preface, or a 40-minute ...
Marketing is full of dead ideas nobody has the guts to bury
Marketing today isn’t an industry, it’s a cemetery.A field of decaying ideas that everyone keeps pretending are still alive. People ...
The most dangerous word in business: “Maybe.”
“Maybe” doesn’t explode.It doesn’t collapse.It doesn’t make headlines.It doesn’t even announce itself. It just sits there, quiet, polite, disguised as ...