Lead Finder Engine

How it works

The scorecard evaluates a lead across six qualification dimensions: budget fit, timeline urgency, solution fit, decision-making authority, intent signals, and pain severity. Each dimension is scored from 0 to 10 using the sliders, giving a maximum total of 60 points. The six dimensions are weighted equally, which is a deliberate choice. In practice, over-optimizing weights introduces false precision and hides the real insight: a strong lead needs to check most boxes, not just score high on one or two. The total maps to one of three tiers with fixed thresholds. A score of 45 to 60 is Hot: the prospect has enough budget, authority, and urgency to move quickly. A score of 30 to 44 is Warm: there is genuine interest but a blocker exists, typically budget timing or unclear authority. A score of 29 or below is Cold: too many gaps to justify fast follow-up. Each tier maps to a recommended action. Hot scores trigger an immediate discovery call within 24 hours. Warm scores route to a personalized follow-up and nurture sequence. Cold scores go to a 90-day revisit queue. The tool is designed for speed, not perfection. It gives you a forcing function to stop relying on gut feel and start applying a consistent framework across your pipeline. The six dimensions were chosen because they map directly to the classic BANT qualification framework (Budget, Authority, Need, Timeline), extended with intent and solution fit signals that matter more for consulting and services than for transactional sales. Use it to triage quickly, not to replace a real discovery conversation.