WEBVTT

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Most paid agencies start with the ads.

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The fix is one layer below.

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Tag manager,

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analytics,

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conversion tracking,

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event layer,

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built first before spending a dollar.

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Then the right channel.

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Then the campaigns on top.

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Every click flows back to measurement.

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Leads per month,

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five to 25.

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Five times in six months.

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Every dollar tracked.

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Don't sell ads.

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Sell measurable outcomes.