Tag Archives: writing process

Writing for decision makers, not algorithms: 7 powerful shifts that actually influence action

Horizontal infographic titled “Writing for Decision Makers, Not Algorithms.” Five side-by-side sections explain key writing principles for executives. The first section, “Clarity Over Cleverness,” emphasizes being clear, direct, and using plain language. The second, “Structure for Decisions,” highlights context, options, trade-offs, and recommendations. The third, “Evidence and Example,” focuses on data, insights, and real-world examples while avoiding filler. The fourth, “Tone and Trust,” stresses confidence, honesty, and addressing risks. The fifth, “Challenge and Address,” encourages anticipating objections, discussing constraints, and acknowledging trade-offs. A footer reads, “Write for Judgment, Not for Traffic.

Writing for decision makers. Not algorithms is a smarter, human-first approach that prioritises clarity, credibility, and real-world impact over keyword stuffing and empty optimization. Introduction: Writing for decision makers. Not Algorithms In boardrooms, executive inboxes, and strategy decks, one truth stands out: decision makers don’t read like algorithms. They scan for value, judge credibility instantly,…

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Why most business content is invisible (and deserves to be): 7 uncomfortable truths about modern marketing

Horizontal infographic explaining why most business content is invisible, highlighting issues like safe messaging, copycat content, brand-centric writing, SEO overload, template-driven marketing, attention scarcity, and lack of originality

Why most business content is invisible (and deserves to be) because it’s generic, risk-averse, and disconnected from real audiences. This out-of-the-box breakdown explains why content fails and what professionals must do instead. The uncomfortable reality of modern business content Let’s start with a truth most professionals sense but rarely say out loud: the internet is…

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AI Content detectors vs Human touch: What actually works in 2025?

AI content detector vs human writer – digital content creation in 2025

AI Content detectors and Human touch are like job interviewers, they’re convinced they know who’s lying, but sometimes the most nervous candidate is actually telling the truth. Introduction: The rise of AI content in 2025 The year 2025 marks a defining moment in the world of digital content. Artificial Intelligence has advanced so rapidly that…

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From idea to blog post in 30 minutes: My AI-driven workflow

AI blogging workflow illustrated as a 6-step timeline showing brainstorming, outlining, writing, editing, formatting, and adding visuals to create a blog post in 30 minutes

In this guide, I’ll walk you through my personal AI blogging workflow, step by step, and show you how I consistently produce posts without sacrificing originality or readability. Introduction: The power of AI in blogging Blogging used to be a time-consuming process. From brainstorming ideas, drafting, editing, and finally publishing, a single blog post could take…

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