Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
Tag Archives: systems design
The psychology behind the CHATA model: Why it works in real decision-making
Marketing frameworks fail when they simplify human behaviour into linear formulas. Humans don’t think in steps. They don’t follow funnels. Instead, people navigate decisions based on context, identity, uncertainty, cognitive load, trust cues, relevance, and emotional resonance. CHATA model is based on psychology and built around these realities, not outdated sales logic. This is why…
Applying CHATA model to landing pages: Turning scanners into buyers
This article breaks down how to apply the CHATA model to landing pages so scanners turn into readers, and readers turn into buyers. Most landing pages don’t fail because of design, traffic quality, or tools.They fail because the message breaks at the exact moment the user is trying to make sense of what the page…
SEO Core Web Vitals in 2026: What’s changed and what still matters?
SEO continues to evolve at lightning speed, and SEO Core Web Vitals in 2026: What’s changed and what still matters? is one of the most important topics for site owners, developers, and digital marketers. As Google sharpens its focus on real user experience, Core Web Vitals have gone from “nice to have” to non-negotiable ranking factors. This guide…
CHATA model for SEO: Aligning with SGE, entities & topical authority
SEO is no longer keyword-driven, linear, or static. It’s shaped by Search Generative Experience (SGE), entity-based understanding, AI summarisation layers, topical authority, and user behaviour that moves in loops instead of funnels. Most SEO frameworks still focus on traditional mechanics: keyword research, on-page structure, link building, and technical health. These still matter, but they no…
CHATA vs AIDA: Why modern marketers need a more adaptive model
This article breaks down the real differences, the limitations of AIDA, and why CHATA is a more adaptive model for today’s marketing landscape. For decades, AIDA (Attention → Interest → Desire → Action) has shaped the way marketers write, persuade, and build communication.It became a universal template, simple, memorable, and easy to teach. But simplicity…
CHATA: A scalable marketing model for modern brands
Most marketing frameworks explain how to write better messages. Very few explain how to build a communication system that scales across content, funnels, SEO, brand, product, and retention. That gap became obvious after working with dozens of brands and analysing thousands of assets across the last decade. Clear messaging was rarely the real problem. The…
From data to decisions: Proven steps to build a lean marketing analytics stack that drives real growth
Learn how to go from data to decisions with a lean marketing analytics stack. Discover tools, strategies, and actionable steps to build a simplified, growth-driven data system that actually fuels your marketing performance. In today’s digital-first world, marketers are drowning in data, yet starving for insights. Every campaign, ad, and customer interaction generates information, but without a…
The death of guesswork: How modern marketing analytics redefine strategy in 2026
Discover how modern marketing analytics are redefining strategy in 2026, marking the death of guesswork and the rise of data-driven precision. Introduction: From intuition to intelligence Marketing has always danced between creativity and intuition. But as we move into 2026, that dance is being choreographed by data. The death of guesswork is no longer a prediction,…
AI tools I use weekly as a Digital Marketer in 2025: The Ultimate productivity stack
AI tools for digital marketers in 2025 not only save hours of repetitive work but also enhance creativity and precision in everything from content writing to ad targeting. Whether it’s analyzing performance data, crafting personalized campaigns, or generating engaging visuals, AI is now the backbone of modern marketing. Introduction: How AI has redefined Digital Marketing in 2025 In 2025,…
No-Code tools that saved me 5 hours every week
In this article, I’ll walk you through the exact no-code tools that saved me 5 hours every week, how I implemented them, and why they might just change your work life too. Introduction: Why No-Code tools are game changers Time is the most valuable resource in today’s digital world. Whether you’re a freelancer, small business owner,…