Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
Tag Archives: systems design
Building a CHATA-driven brand story: Consistency across channels
Introduction: Why most brand stories collapse under pressure Every brand claims to have a “story.”Most of them collapse the moment you change the channel. The website sounds confident.The LinkedIn posts feel generic.The emails feel transactional.The ads feel desperate. That’s not a storytelling problem, it’s a structural one. Modern audiences don’t experience brands linearly. They encounter fragments:…
The complete guide for starting a digital marketing career in 2026
Discover skills, trends, tools, salary expectations, and step-by-step strategies to launch a successful digital marketing career next year. The complete guide for starting a digital marketing career in 2026 Starting a digital marketing career in 2026 is one of the smartest choices you can make today. With businesses shifting online faster than ever and AI…
CHATA for B2B SaaS: A modern model for clear positioning & JTBD alignment
Learn how the CHATA model helps B2B SaaS companies clarify positioning, align with Jobs To Be Done, and drive sustainable growth. B2B SaaS marketing is broken in a very specific way. Products are powerful.Teams are smart.Features are impressive. And yet, most SaaS websites, email sequences, onboarding flows, and sales decks sound the same. The problem…
If a “Great” idea needs explaining, it’s not great
A great idea doesn’t need a PowerPoint.It doesn’t need a pitch.It doesn’t need a warm-up, a preface, or a 40-minute TED Talk intro just to make sense. If an idea is truly great, it hits instantly.People understand it in one breath.They feel it before they analyse it. The moment you need to start explaining, really…
Using CHATA model for email sequences: How to transform cold outreach, nurture flows, and outboarding into high-conversion journeys
Email isn’t dying, your sequencing is.What most marketers call “email strategy” is nothing more than recycled templates, shallow personalization, and random “value emails” thrown into the void. The problem isn’t the channel. It’s the psychology behind how people move through it. This is where the CHATA model becomes lethal. CHATA (Connect → Humanize → Align…
The psychology behind the CHATA model: Why it works in real decision-making
Marketing frameworks fail when they simplify human behaviour into linear formulas. Humans don’t think in steps. They don’t follow funnels. Instead, people navigate decisions based on context, identity, uncertainty, cognitive load, trust cues, relevance, and emotional resonance. CHATA model is based on psychology and built around these realities, not outdated sales logic. This is why…
Applying CHATA model to landing pages: Turning scanners into buyers
This article breaks down how to apply the CHATA model to landing pages so scanners turn into readers, and readers turn into buyers. Most landing pages don’t fail because of design, traffic quality, or tools.They fail because the message breaks at the exact moment the user is trying to make sense of what the page…
SEO Core Web Vitals in 2026: What’s changed and what still matters?
SEO continues to evolve at lightning speed, and SEO Core Web Vitals in 2026: What’s changed and what still matters? is one of the most important topics for site owners, developers, and digital marketers. As Google sharpens its focus on real user experience, Core Web Vitals have gone from “nice to have” to non-negotiable ranking factors. This guide…
CHATA model for SEO: Aligning with SGE, entities & topical authority
SEO is no longer keyword-driven, linear, or static. It’s shaped by Search Generative Experience (SGE), entity-based understanding, AI summarisation layers, topical authority, and user behaviour that moves in loops instead of funnels. Most SEO frameworks still focus on traditional mechanics: keyword research, on-page structure, link building, and technical health. These still matter, but they no…
CHATA vs AIDA: Why modern marketers need a more adaptive model
This article breaks down the real differences, the limitations of AIDA, and why CHATA is a more adaptive model for today’s marketing landscape. For decades, AIDA (Attention → Interest → Desire → Action) has shaped the way marketers write, persuade, and build communication.It became a universal template, simple, memorable, and easy to teach. But simplicity…