Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
Tag Archives: strategy
SEO vs GEO vs AEO: Powerful breakdown (What actually matters)
Most marketers talk about SEO like it’s still 2018. They cling to outdated playbooks, obsess over backlinks, and treat “visibility” like it’s one uniform channel. That’s why they lose. The truth:You’re not competing in one arena anymore, you’re competing in three completely different ecosystems, each with its own rules, ranking logic, and failure points. Most…
CHATA: A scalable marketing model for modern brands
Most marketing frameworks explain how to write better messages. Very few explain how to build a communication system that scales across content, funnels, SEO, brand, product, and retention. That gap became obvious after working with dozens of brands and analysing thousands of assets across the last decade. Clear messaging was rarely the real problem. The…
How to combine SEO and Google Ads for maximum impact
How to Combine SEO and Google Ads for Maximum Impact. Learn the most effective strategy to unify your organic and paid search channels for higher traffic, better conversions, and stronger ROI. Search is a battlefield, and most businesses lose because they split their firepower. They treat SEO and Google Ads like two separate worlds, two…
10 Critical Google Ads mistakes that are burning your budget (and how to fix them fast)
Introduction: Why so many brands waste money on Google Ads Most businesses don’t fail on Google Ads because their product is weak, they fail because their ad structure bleeds cash invisibly. A single mistake in keyword targeting, audience segmentation, or conversion tracking can silently drain thousands per month. If your CPCs keep climbing and conversions…
What metrics actually matter in Google Ads reports? (Hint: Not clicks)
Discover the most important Google Ads metrics beyond clicks, learn which KPIs truly drive ROI, optimize campaigns, and reveal real business performance. The click trap: Why CTR alone misleads marketers Clicks look good in a dashboard. They move fast, create spikes, and make you feel like something’s happening. But here’s the hard truth: clicks don’t pay…
How to track conversions with Google Ads and GA4 – The 2026 guide
Let’s break down exactly how to set it up, optimize it, and avoid the traps that keep most advertisers blind. Introduction – Why conversion tracking defines campaign success If you can’t measure it, you can’t scale it. That’s the reality of digital marketing in 2026. In this guide, you’ll learn how to track conversions with Google…
Attribution is broken: How to measure real impact when every channel lies
Learn why marketing attribution is broken and discover 7 proven ways to measure true impact across channels. Uncover how data distortion and algorithm bias mislead marketers, and what to do about it. In the world of digital marketing, attribution is the holy grail, the mechanism that promises to reveal which ad, post, or channel truly drives…
Beyond clicks: The new metrics that matter in the era of AI-driven marketing
Discover why traditional metrics like clicks and impressions are no longer enough. Learn about the new AI-driven marketing metrics that redefine success in the digital era and how to implement them for sustainable growth. Introduction: Why “Clicks” no longer tell the full story For years, digital marketers have worshiped at the altar of clicks. A higher click-through…
From data to decisions: Proven steps to build a lean marketing analytics stack that drives real growth
Learn how to go from data to decisions with a lean marketing analytics stack. Discover tools, strategies, and actionable steps to build a simplified, growth-driven data system that actually fuels your marketing performance. In today’s digital-first world, marketers are drowning in data, yet starving for insights. Every campaign, ad, and customer interaction generates information, but without a…
The death of guesswork: How modern marketing analytics redefine strategy in 2026
Discover how modern marketing analytics are redefining strategy in 2026, marking the death of guesswork and the rise of data-driven precision. Introduction: From intuition to intelligence Marketing has always danced between creativity and intuition. But as we move into 2026, that dance is being choreographed by data. The death of guesswork is no longer a prediction,…