Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
Tag Archives: strategy
CHATA for Social Media: Human-centric content that doesn’t feel like marketing
Social media is loud. Everyone is “adding value.” Everyone is “building in public.”And yet, almost no one is actually connecting. What people feel instead is fatigue. Too many posts trying to teach. Too many hooks are trying to manipulate. Too many “authentic” stories that feel manufactured. The result? Scroll, skip, mute. This is where most…
SEO vs PPC vs Social media: Full funnel marketing explained
SEO vs PPC vs Social media: Full funnel marketing explained. Learn how each channel works at every stage of the marketing funnel, how they compare, and how to build the perfect multi-channel strategy to grow your business. Understanding the full funnel marketing framework Full funnel marketing is a powerful way to guide people from discovering…
Building a CHATA-driven brand story: Consistency across channels
Introduction: Why most brand stories collapse under pressure Every brand claims to have a “story.”Most of them collapse the moment you change the channel. The website sounds confident.The LinkedIn posts feel generic.The emails feel transactional.The ads feel desperate. That’s not a storytelling problem, it’s a structural one. Modern audiences don’t experience brands linearly. They encounter fragments:…
The complete guide for starting a digital marketing career in 2026
Discover skills, trends, tools, salary expectations, and step-by-step strategies to launch a successful digital marketing career next year. The complete guide for starting a digital marketing career in 2026 Starting a digital marketing career in 2026 is one of the smartest choices you can make today. With businesses shifting online faster than ever and AI…
How AI and free tools can grow a brand from 0 in 2026
How AI and free tools can grow a brand from 0 in 2026 is one of the most important topics for entrepreneurs, solopreneurs, and creators. Thanks to rapid advances in artificial intelligence, starting a brand today no longer requires a large budget, a team of experts, or years of experience. Instead, AI has become the…
Most people don’t want a strategy. They want justification.
Most people don’t ask for a strategy because they want clarity.They ask for a strategy because they want permission. They want a smart-sounding explanation for a decision they already made emotionally.They want someone with a title, a framework, a PowerPoint, or a consultancy badge to tell them:“Don’t worry. What you’re about to do is fine.”…
CHATA for B2B SaaS: A modern model for clear positioning & JTBD alignment
Learn how the CHATA model helps B2B SaaS companies clarify positioning, align with Jobs To Be Done, and drive sustainable growth. B2B SaaS marketing is broken in a very specific way. Products are powerful.Teams are smart.Features are impressive. And yet, most SaaS websites, email sequences, onboarding flows, and sales decks sound the same. The problem…
The digital toolbox: Must-have tools for every freelancer in 2026
Freelancing has exploded in recent years, and in 2026, it’s more competitive and more rewarding than ever. To stay ahead, freelancers need the right mix of tools to stay organised, productive, creative, and financially healthy. In this guide, we explore The digital toolbox: Must-have tools for every freelancer in 2026 and show you the platforms…
Using CHATA model for email sequences: How to transform cold outreach, nurture flows, and outboarding into high-conversion journeys
Email isn’t dying, your sequencing is.What most marketers call “email strategy” is nothing more than recycled templates, shallow personalization, and random “value emails” thrown into the void. The problem isn’t the channel. It’s the psychology behind how people move through it. This is where the CHATA model becomes lethal. CHATA (Connect → Humanize → Align…
What is a marketing funnel in 2026 (and why most don’t work)
What is a marketing funnel in 2026 (and why most don’t work) – Discover how modern funnels work in 2026, why traditional ones fail, and what businesses must change to convert customers effectively. Marketing has changed more in the last five years than in the decade before it, and nowhere is that more obvious than…