Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
Tag Archives: strategy
How teams can use CHATA model: A unified approach to communication
Most teams don’t struggle because of a lack of talent. They struggle because of misalignment in communication. Marketing says one thing.Product says another.Sales simplifies it differently.Support explains it in its own way. Individually, everyone makes sense. Collectively, the message fractures. That fracture creates: This is where the CHATA model (Connect → Humanize → Align →…
5 processes no founder realizes they can automate (but should have yesterday): The game-changing efficiency guide
Running a startup feels like juggling flaming torches while riding a unicycle, doesn’t it? You’re selling, hiring, marketing, answering emails, managing invoices, and somehow expected to “scale.” The truth is, many founders don’t fail because of bad ideas. They burn out because they’re doing too much manually. In this guide, we’ll break down 5 processes…
All around about Google Skillshop: 17 powerful benefits, certifications & career advantages
If you’re searching for all around about Google Skillshop, you’re in the right place. Whether you’re a student, business owner, marketer, or career changer, understanding how this powerful training platform works can unlock real opportunities. In today’s digital-first world, learning how Google tools function isn’t optional, I will say, it’s essential. From advertising to analytics and…
Your business is not scaling – Your processes are clinging to 2018
Your business is not scaling because your processes are clinging to 2018. Discover why outdated systems slow growth and how modern workflows unlock speed, clarity, and scalability. Introduction: Your business is not scaling for a reason If your business is not scaling – your processes are clinging to 2018, you are not alone. Many companies…
I tested 17 AI assistants in one week – Only 3 didn’t waste my time
I tested 17 AI assistants in one week to find out which ones actually save time. Here’s the honest breakdown of what worked, what failed, and which 3 are truly worth using. Why I decided to test 17 AI assistants in one week Artificial intelligence tools are everywhere. Every week, a new AI assistant claims…
The CHATA content structure: Building a topic cluster with a single model
Most content strategies collapse under their own weight. Not because they lack ideas. But because they lack structure. You publish: And after six months, nothing connects. Traffic is fragmented.Authority is diluted.Messaging drifts. This is where the CHATA model (Connect → Humanize → Align → Transition → Anchor) becomes more than a messaging framework. It becomes…
Using CHATA model in PPC: Improving relevance, trust & CTA flow
Most PPC campaigns don’t fail because of bidding strategies or budgets. They fail because they try to convert before they make sense. Ads interrupt. Landing pages rush. CTAs push. And users, especially today, resist all three. What PPC really suffers from isn’t inefficiency. It’s psychological misalignment. This is where the CHATA model (Connect → Humanize…
Retention through the CHATA model: The missing layer in most marketing
Most marketing strategies are built to win attention. Very few are built to deserve continuity. Teams optimize for acquisition, celebrate conversions, and then quietly hope retention “just happens.” When it doesn’t, the blame usually falls on the product, pricing, or onboarding. That diagnosis is often wrong. Retention is rarely a product problem. It’s a narrative…
Top 13 ChatGPT prompts for marketing that skyrocket results (2026 guide)
Discover the top 13 ChatGPT prompts for marketing that help brands create better content, boost conversions, and save hours of work. Practical, ready-to-use examples included. Introduction to ChatGPT prompts for marketing In today’s fast-paced digital world, marketers are expected to produce more content, faster, and with better results. That’s exactly where the top 13 ChatGPT prompts for marketing come…
CHATA model in copywriting: Real rewrite examples that prove the model
Most copywriting frameworks sound great in theory. Until you try to use them. They explain what good copy should do, but fail to show how it actually changes words on the page. The result?Conceptual clarity, zero execution power. The CHATA model is different for one reason:It forces a visible change in the copy itself. In…