Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
Tag Archives: no filter no mercy
Most teams don’t fail. They rot.
Teams don’t collapse in dramatic fashion.There’s no explosion. No mass resignations. No single moment you can point to and say, “That’s when it broke.” Decay is quiet. Slow. Almost polite. It starts when tension disappears.The healthy kind. The kind that forces people to challenge ideas, defend positions, and push back.It gets replaced by comfort. By…
Most people don’t want a strategy. They want justification.
Most people don’t ask for a strategy because they want clarity.They ask for a strategy because they want permission. They want a smart-sounding explanation for a decision they already made emotionally.They want someone with a title, a framework, a PowerPoint, or a consultancy badge to tell them:“Don’t worry. What you’re about to do is fine.”…
If a “Great” idea needs explaining, it’s not great
A great idea doesn’t need a PowerPoint.It doesn’t need a pitch.It doesn’t need a warm-up, a preface, or a 40-minute TED Talk intro just to make sense. If an idea is truly great, it hits instantly.People understand it in one breath.They feel it before they analyse it. The moment you need to start explaining, really…
Marketing is full of dead ideas nobody has the guts to bury
Marketing today isn’t an industry, it’s a cemetery.A field of decaying ideas that everyone keeps pretending are still alive. People walk around acting like the smell isn’t real, like the corpse in the middle of the room is just “going through a phase.” Here’s the truth: half the strategies brands still use don’t work. The…
The most dangerous word in business: “Maybe.”
“Maybe” doesn’t explode.It doesn’t collapse.It doesn’t make headlines.It doesn’t even announce itself. It just sits there, quiet, polite, disguised as caution, while it drains momentum from ideas that once had fire, teams that once had ambition, and projects that once had a pulse. “Maybe” is the corporate version of shrugging your shoulders and hoping the…