Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
Tag Archives: mental models
CHATA: A scalable marketing model for modern brands
Most marketing frameworks explain how to write better messages. Very few explain how to build a communication system that scales across content, funnels, SEO, brand, product, and retention. That gap became obvious after working with dozens of brands and analysing thousands of assets across the last decade. Clear messaging was rarely the real problem. The…
What metrics actually matter in Google Ads reports? (Hint: Not clicks)
Discover the most important Google Ads metrics beyond clicks, learn which KPIs truly drive ROI, optimize campaigns, and reveal real business performance. The click trap: Why CTR alone misleads marketers Clicks look good in a dashboard. They move fast, create spikes, and make you feel like something’s happening. But here’s the hard truth: clicks don’t pay…
Attribution is broken: How to measure real impact when every channel lies
Learn why marketing attribution is broken and discover 7 proven ways to measure true impact across channels. Uncover how data distortion and algorithm bias mislead marketers, and what to do about it. In the world of digital marketing, attribution is the holy grail, the mechanism that promises to reveal which ad, post, or channel truly drives…
Beyond clicks: The new metrics that matter in the era of AI-driven marketing
Discover why traditional metrics like clicks and impressions are no longer enough. Learn about the new AI-driven marketing metrics that redefine success in the digital era and how to implement them for sustainable growth. Introduction: Why “Clicks” no longer tell the full story For years, digital marketers have worshiped at the altar of clicks. A higher click-through…
The death of guesswork: How modern marketing analytics redefine strategy in 2026
Discover how modern marketing analytics are redefining strategy in 2026, marking the death of guesswork and the rise of data-driven precision. Introduction: From intuition to intelligence Marketing has always danced between creativity and intuition. But as we move into 2026, that dance is being choreographed by data. The death of guesswork is no longer a prediction,…
Freelancer mental gym: 7 powerful ways to build confidence, clarity, and boundaries
Discover how to build unshakable confidence, laser-like clarity, and strong personal boundaries with the Freelancer Mental Gym, your roadmap to a balanced, thriving freelance career. Introduction: Why freelancers need a mental gym Freelancing offers freedom, flexibility, and the power to be your own boss, but it also brings uncertainty, self-doubt, and blurred boundaries. Unlike traditional…
Why You’re afraid to charge €500, and how to fix that
Discover the real reasons you’re afraid to charge €500 for your services, and learn 7 practical, mindset-based strategies to overcome fear, build confidence, and finally charge what you’re worth. The fear of charging higher prices is one of the biggest invisible barriers for freelancers and creators. Charging €500 for your work might feel like climbing…
Imposter syndrome in digital marketing: How to overcome It
Learn how to overcome imposter syndrome in digital marketing with proven strategies for self-confidence, mindset growth, and professional success. Understanding Imposter syndrome in digital marketing In the world of digital marketing, where metrics, creativity, and visibility intertwine, imposter syndrome has quietly become one of the biggest mental roadblocks for professionals. Whether you’re a social media manager, SEO…
What I wish I knew before going freelance in digital marketing
Before diving into freelancing, read this honest guide on What I wish I knew before going freelance in digital marketing. Learn the realities, tools, and tips to thrive as a digital marketing freelancer. Understanding the freelance digital marketing landscape When I first decided to go freelance in digital marketing, I thought it would be all about…
Is ChatGPT killing Google Search? What it means for marketers
Is ChatGPT killing Google Search? Discover how AI chatbots are reshaping user search behavior, what it means for SEO, and how marketers can adapt to thrive in this new era of AI-driven discovery. Introduction: The rise of AI-powered search For nearly two decades, Google Search has been the uncontested king of information discovery. Whether you needed a…