Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
Tag Archives: mental models
The complete guide for starting a digital marketing career in 2026
Discover skills, trends, tools, salary expectations, and step-by-step strategies to launch a successful digital marketing career next year. The complete guide for starting a digital marketing career in 2026 Starting a digital marketing career in 2026 is one of the smartest choices you can make today. With businesses shifting online faster than ever and AI…
Using CHATA model for email sequences: How to transform cold outreach, nurture flows, and outboarding into high-conversion journeys
Email isn’t dying, your sequencing is.What most marketers call “email strategy” is nothing more than recycled templates, shallow personalization, and random “value emails” thrown into the void. The problem isn’t the channel. It’s the psychology behind how people move through it. This is where the CHATA model becomes lethal. CHATA (Connect → Humanize → Align…
Marketing is full of dead ideas nobody has the guts to bury
Marketing today isn’t an industry, it’s a cemetery.A field of decaying ideas that everyone keeps pretending are still alive. People walk around acting like the smell isn’t real, like the corpse in the middle of the room is just “going through a phase.” Here’s the truth: half the strategies brands still use don’t work. The…
The psychology behind the CHATA model: Why it works in real decision-making
Marketing frameworks fail when they simplify human behaviour into linear formulas. Humans don’t think in steps. They don’t follow funnels. Instead, people navigate decisions based on context, identity, uncertainty, cognitive load, trust cues, relevance, and emotional resonance. CHATA model is based on psychology and built around these realities, not outdated sales logic. This is why…
The most dangerous word in business: “Maybe.”
“Maybe” doesn’t explode.It doesn’t collapse.It doesn’t make headlines.It doesn’t even announce itself. It just sits there, quiet, polite, disguised as caution, while it drains momentum from ideas that once had fire, teams that once had ambition, and projects that once had a pulse. “Maybe” is the corporate version of shrugging your shoulders and hoping the…
Applying CHATA model to landing pages: Turning scanners into buyers
This article breaks down how to apply the CHATA model to landing pages so scanners turn into readers, and readers turn into buyers. Most landing pages don’t fail because of design, traffic quality, or tools.They fail because the message breaks at the exact moment the user is trying to make sense of what the page…
CHATA model for SEO: Aligning with SGE, entities & topical authority
SEO is no longer keyword-driven, linear, or static. It’s shaped by Search Generative Experience (SGE), entity-based understanding, AI summarisation layers, topical authority, and user behaviour that moves in loops instead of funnels. Most SEO frameworks still focus on traditional mechanics: keyword research, on-page structure, link building, and technical health. These still matter, but they no…
PBNs, parasite SEO, and other grey hat tactics: Still alive in 2026?
PBNs, parasite SEO, and other grey hat tactics: Still alive in 2026? Learn how these controversial strategies work today, how effective they are, and whether they’re still worth the risk. Grey hat SEO has always walked the thin, blurry line between what’s allowed and what quietly breaks the rules. As we head deeper into 2026,…
CHATA vs AIDA: Why modern marketers need a more adaptive model
This article breaks down the real differences, the limitations of AIDA, and why CHATA is a more adaptive model for today’s marketing landscape. For decades, AIDA (Attention → Interest → Desire → Action) has shaped the way marketers write, persuade, and build communication.It became a universal template, simple, memorable, and easy to teach. But simplicity…
SEO vs GEO vs AEO: Powerful breakdown (What actually matters)
Most marketers talk about SEO like it’s still 2018. They cling to outdated playbooks, obsess over backlinks, and treat “visibility” like it’s one uniform channel. That’s why they lose. The truth:You’re not competing in one arena anymore, you’re competing in three completely different ecosystems, each with its own rules, ranking logic, and failure points. Most…