Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
Tag Archives: google ads
SEO vs PPC vs Social media: Full funnel marketing explained
SEO vs PPC vs Social media: Full funnel marketing explained. Learn how each channel works at every stage of the marketing funnel, how they compare, and how to build the perfect multi-channel strategy to grow your business. Understanding the full funnel marketing framework Full funnel marketing is a powerful way to guide people from discovering…
SEO vs Google Ads in 2025 recap
This guide delivers a full SEO vs Google Ads in 2025 recap, covering performance, costs, trends, and strategies to help businesses choose the right approach. In the fast-changing world of digital marketing, comparing SEO vs Google Ads in 2025 has become more important than ever. With Google integrating AI deeply into its search ecosystem and user behavior evolving…
How to combine SEO and Google Ads for maximum impact
How to Combine SEO and Google Ads for Maximum Impact. Learn the most effective strategy to unify your organic and paid search channels for higher traffic, better conversions, and stronger ROI. Search is a battlefield, and most businesses lose because they split their firepower. They treat SEO and Google Ads like two separate worlds, two…
10 Critical Google Ads mistakes that are burning your budget (and how to fix them fast)
Introduction: Why so many brands waste money on Google Ads Most businesses don’t fail on Google Ads because their product is weak, they fail because their ad structure bleeds cash invisibly. A single mistake in keyword targeting, audience segmentation, or conversion tracking can silently drain thousands per month. If your CPCs keep climbing and conversions…
What metrics actually matter in Google Ads reports? (Hint: Not clicks)
Discover the most important Google Ads metrics beyond clicks, learn which KPIs truly drive ROI, optimize campaigns, and reveal real business performance. The click trap: Why CTR alone misleads marketers Clicks look good in a dashboard. They move fast, create spikes, and make you feel like something’s happening. But here’s the hard truth: clicks don’t pay…
How to track conversions with Google Ads and GA4 – The 2026 guide
Let’s break down exactly how to set it up, optimize it, and avoid the traps that keep most advertisers blind. Introduction – Why conversion tracking defines campaign success If you can’t measure it, you can’t scale it. That’s the reality of digital marketing in 2026. In this guide, you’ll learn how to track conversions with Google…
Performance Max explained: Is it worth it in 2025?
In the ever-changing world of digital advertising, Google’s Performance Max campaigns have become a hot topic among marketers. Introduced as an AI-powered solution, Performance Max combines automation, machine learning, and multi-channel advertising into a single campaign type. But as we step into 2025, many advertisers are asking: Is it still worth it? In this article, we’ll break down…
Search vs Display vs Performance Max: Which one should you use in 2025?
In this guide, we compare Search vs Display vs Performance Max 2025 to help you choose the right Google Ads campaign type for your business. Introduction to Google Ads campaign types in 2025 In 2025, digital marketing is more competitive than ever. Google Ads offers multiple campaign types, but the three most popular: Search Ads, Display…
How to set up your first Google Ads campaign (2025 edition)
9 easy steps to set up your first Google Ads campaign (2025 edition) – Ultimate beginner’s guide Introduction to Google Ads in 2025 In this guide, you’ll learn how to set up your first Google Ads campaign (2025 edition) in a simple, step-by-step way. Google Ads continues to dominate the online advertising world in 2025. With billions…
Google Ads in 2025: 7 Must‑know changes and what still works
Google Ads in 2025: Discover what changed in Google Ads, what still works, and how to stay ahead with AI-powered best practices and privacy‑first strategies. Google Ads in 2025: What changed and what still works? In 2025, Google Ads is a different beast, AI overviews, automated bidding, and new ad formats dominate. But many foundational…