Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
Tag Archives: google ads
All around about Google Skillshop: 17 powerful benefits, certifications & career advantages
If you’re searching for all around about Google Skillshop, you’re in the right place. Whether you’re a student, business owner, marketer, or career changer, understanding how this powerful training platform works can unlock real opportunities. In today’s digital-first world, learning how Google tools function isn’t optional, I will say, it’s essential. From advertising to analytics and…
Using CHATA model in PPC: Improving relevance, trust & CTA flow
Most PPC campaigns don’t fail because of bidding strategies or budgets. They fail because they try to convert before they make sense. Ads interrupt. Landing pages rush. CTAs push. And users, especially today, resist all three. What PPC really suffers from isn’t inefficiency. It’s psychological misalignment. This is where the CHATA model (Connect → Humanize…
SEO vs PPC vs Social media: Full funnel marketing explained
SEO vs PPC vs Social media: Full funnel marketing explained. Learn how each channel works at every stage of the marketing funnel, how they compare, and how to build the perfect multi-channel strategy to grow your business. Understanding the full funnel marketing framework Full funnel marketing is a powerful way to guide people from discovering…
SEO vs Google Ads in 2025 recap
This guide delivers a full SEO vs Google Ads in 2025 recap, covering performance, costs, trends, and strategies to help businesses choose the right approach. In the fast-changing world of digital marketing, comparing SEO vs Google Ads in 2025 has become more important than ever. With Google integrating AI deeply into its search ecosystem and user behavior evolving…
How to combine SEO and Google Ads for maximum impact
How to Combine SEO and Google Ads for Maximum Impact. Learn the most effective strategy to unify your organic and paid search channels for higher traffic, better conversions, and stronger ROI. Search is a battlefield, and most businesses lose because they split their firepower. They treat SEO and Google Ads like two separate worlds, two…
10 Critical Google Ads mistakes that are burning your budget (and how to fix them fast)
Introduction: Why so many brands waste money on Google Ads Most businesses don’t fail on Google Ads because their product is weak, they fail because their ad structure bleeds cash invisibly. A single mistake in keyword targeting, audience segmentation, or conversion tracking can silently drain thousands per month. If your CPCs keep climbing and conversions…
What metrics actually matter in Google Ads reports? (Hint: Not clicks)
Discover the most important Google Ads metrics beyond clicks, learn which KPIs truly drive ROI, optimize campaigns, and reveal real business performance. The click trap: Why CTR alone misleads marketers Clicks look good in a dashboard. They move fast, create spikes, and make you feel like something’s happening. But here’s the hard truth: clicks don’t pay…
How to track conversions with Google Ads and GA4 – The 2026 guide
Let’s break down exactly how to set it up, optimize it, and avoid the traps that keep most advertisers blind. Introduction – Why conversion tracking defines campaign success If you can’t measure it, you can’t scale it. That’s the reality of digital marketing in 2026. In this guide, you’ll learn how to track conversions with Google…
Performance Max explained: Is it worth it in 2025?
In the ever-changing world of digital advertising, Google’s Performance Max campaigns have become a hot topic among marketers. Introduced as an AI-powered solution, Performance Max combines automation, machine learning, and multi-channel advertising into a single campaign type. But as we step into 2025, many advertisers are asking: Is it still worth it? In this article, we’ll break down…
Search vs Display vs Performance Max: Which one should you use in 2025?
In this guide, we compare Search vs Display vs Performance Max 2025 to help you choose the right Google Ads campaign type for your business. Introduction to Google Ads campaign types in 2025 In 2025, digital marketing is more competitive than ever. Google Ads offers multiple campaign types, but the three most popular: Search Ads, Display…