Tag Archives: automation

Performance Max explained: Is it worth it in 2025?

Visualization of Google Ads Performance Max cross-channel strategy for e-commerce and local businesses

In the ever-changing world of digital advertising, Google’s Performance Max campaigns have become a hot topic among marketers. Introduced as an AI-powered solution, Performance Max combines automation, machine learning, and multi-channel advertising into a single campaign type. But as we step into 2025, many advertisers are asking: Is it still worth it? In this article, we’ll break down…

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