Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
Tag Archives: analytics
Attribution is broken: How to measure real impact when every channel lies
Learn why marketing attribution is broken and discover 7 proven ways to measure true impact across channels. Uncover how data distortion and algorithm bias mislead marketers, and what to do about it. In the world of digital marketing, attribution is the holy grail, the mechanism that promises to reveal which ad, post, or channel truly drives…
Beyond clicks: The new metrics that matter in the era of AI-driven marketing
Discover why traditional metrics like clicks and impressions are no longer enough. Learn about the new AI-driven marketing metrics that redefine success in the digital era and how to implement them for sustainable growth. Introduction: Why “Clicks” no longer tell the full story For years, digital marketers have worshiped at the altar of clicks. A higher click-through…
From data to decisions: Proven steps to build a lean marketing analytics stack that drives real growth
Learn how to go from data to decisions with a lean marketing analytics stack. Discover tools, strategies, and actionable steps to build a simplified, growth-driven data system that actually fuels your marketing performance. In today’s digital-first world, marketers are drowning in data, yet starving for insights. Every campaign, ad, and customer interaction generates information, but without a…
The death of guesswork: How modern marketing analytics redefine strategy in 2026
Discover how modern marketing analytics are redefining strategy in 2026, marking the death of guesswork and the rise of data-driven precision. Introduction: From intuition to intelligence Marketing has always danced between creativity and intuition. But as we move into 2026, that dance is being choreographed by data. The death of guesswork is no longer a prediction,…
Google’s AI Overviews (SGE): Should you panic or prepare?
Google’s AI Overviews (SGE) are shaking up the search world, or as many call it, the new Google AI Overviews (SGE) era of search. The search giant has quietly rolled out a new experience where AI-generated summaries appear at the top of Google Search results, changing how users find and engage with information online. If you’re a marketer, content creator,…
The future of SERPs: AI snippets, zero-click results and surviving the storm
In this new landscape, AI assistants like ChatGPT, Perplexity, and Google Gemini are not just surfacing links, they’re providing direct, conversational answers. This shift has given rise to AI snippets and zero-click searches, changing the way we access information forever. Introduction: The search revolution has already begun Search engines are undergoing the biggest transformation since Google’s…
Content creation series – AI & Conversion tactics
This article explores how AI Content creation and Conversion tactics can supercharge your marketing efforts. From personalization to predictive analytics, you’ll learn practical ways to combine creativity and machine intelligence for measurable growth. Content creation has entered a new golden age, powered by artificial intelligence (AI). Marketers and business owners are no longer limited by manual effort…
Performance Max explained: Is it worth it in 2025?
In the ever-changing world of digital advertising, Google’s Performance Max campaigns have become a hot topic among marketers. Introduced as an AI-powered solution, Performance Max combines automation, machine learning, and multi-channel advertising into a single campaign type. But as we step into 2025, many advertisers are asking: Is it still worth it? In this article, we’ll break down…
Search vs Display vs Performance Max: Which one should you use in 2025?
In this guide, we compare Search vs Display vs Performance Max 2025 to help you choose the right Google Ads campaign type for your business. Introduction to Google Ads campaign types in 2025 In 2025, digital marketing is more competitive than ever. Google Ads offers multiple campaign types, but the three most popular: Search Ads, Display…
How to set up your first Google Ads campaign (2025 edition)
9 easy steps to set up your first Google Ads campaign (2025 edition) – Ultimate beginner’s guide Introduction to Google Ads in 2025 In this guide, you’ll learn how to set up your first Google Ads campaign (2025 edition) in a simple, step-by-step way. Google Ads continues to dominate the online advertising world in 2025. With billions…