Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
Indecision is cowardice dressed as professionalism
Most organisations don’t suffer from bad decisions.
They suffer from decisions that never happen.
And the most dangerous part?
Indecision rarely looks irresponsible.
It looks calm.
Measured.
“Professional.”
That’s the lie.
Indecision doesn’t scream. It delays.
No one says “we’re afraid to decide.”
They say:
- “Let’s gather more data.”
- “We should align with stakeholders.”
- “It’s worth revisiting this next quarter.”
Weeks pass.
Opportunities rot.
And nothing changes.
Indecision is not neutrality.
It’s a choice to preserve comfort at the expense of progress.
Professionalism has become a hiding place
Modern professionalism rewards restraint, not courage.
The person who:
- asks for another review
- postpones commitment
- avoids taking a clear stance
…is labelled “thoughtful.”
The person who:
- makes a call with incomplete information
- accepts risk publicly
- owns consequences
…is labelled “reckless.”
This inversion is how serious-looking teams become irrelevant.
Data is no longer used to decide. It’s used to stall
Let’s be precise.
Data is essential.
Analysis matters.
But when data becomes a precondition for safety, not clarity, it stops serving decisions and starts protecting egos.
If the real requirement for a decision is “no personal risk.”
Then the problem isn’t uncertainty.
It’s fear.
Indecision scales dysfunction
One leader hesitates, the team adapts.
They stop pushing.
They stop escalating.
They stop caring.
Why?
Because effort without direction trains people to conserve energy.
Indecision teaches teams that:
- initiative is wasted
- ownership is optional
- outcomes don’t matter as much as appearances
At scale, this creates an organisation that looks busy and feels dead.
Cowardice rarely announces itself
Cowardice today wears a blazer.
It hides behind:
- process
- consensus
- politeness
- “proper channels”
No one gets fired for indecision.
They get promoted for being “safe.”
And that’s how mediocrity reproduces.
The cost of indecision is always paid, just not by the decider
This is the most dishonest part.
The person delaying the decision rarely absorbs the damage.
The team does.
The customers do.
The product does.
Indecision externalises risk downward while preserving status upward.
That’s not leadership.
That’s insulation.
Most teams don’t collapse in a dramatic moment. They decay over time. Momentum dies when decisions are endlessly deferred, accountability dissolves, and “process” becomes a shield for fear. This kind of organisational rot is rarely visible in metrics at first, but it always shows up in how teams avoid ownership and delay real decisions, a pattern that quietly kills performance long before failure is acknowledged.
Decisiveness isn’t recklessness. It’s accountability.
Being decisive doesn’t mean being right.
It means:
- choosing a direction
- stating assumptions out loud
- accepting consequences without hiding
A wrong decision with ownership can be corrected.
Indecision compounds silently.
If this makes you defensive, pay attention
That reaction isn’t disagreement.
It’s recognition.
If you keep telling yourself:
- “Now isn’t the right time.”
- “We need more certainty.”
- “Let’s wait and see.”
Ask a harder question:
Who are you protecting, the organisation, or yourself?
Because professionalism without courage isn’t professionalism.
It’s fear with better vocabulary.