Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
Category Archives: Programmatic advertising
The only programmatic metric that actually predicts profit (everything else is noise): 1 brutally honest truth
Discover why The only programmatic metric that actually predicts profit (everything else is noise) matters more than CTR, CPC, or impressions, and how to use it to drive real business growth. Understanding the real problem with programmatic metrics Programmatic advertising promised efficiency, scale, and precision. And it delivered, at least in terms of data. Today,…
Programmatic agencies are overpricing garbage inventory – Shocking data & Hard truths (7 Insights)
Programmatic agencies are overpricing garbage inventory, and the data proves it. This in-depth analysis reveals how inflated CPMs, low-quality placements, and misaligned incentives are draining advertiser budgets, and what you can do about it. Introduction: Why “Programmatic agencies are overpricing garbage inventory” is a growing concern Programmatic agencies are overpricing garbage inventory, and advertisers are…
How retail media networks secretly hijacked the digital ad economy in 2026
Discover How retail media networks secretly hijacked the digital ad economy in 2026, becoming the biggest transformation in advertising, reshaping brands, data, and consumer influence. Introduction: A silent takeover no one saw coming By early 2026, the digital advertising world looked familiar on the surface, but underneath, a quiet power shift had already happened. Search…
The death of third-party cookies didn’t kill programmatic – Lazy marketers did: A Shocking Truth in 7 Insights
The death of third-party cookies didn’t kill programmatic – Lazy marketers did. Discover why programmatic advertising is still alive, evolving, and powerful when used correctly. Introduction: Understanding the real problem behind programmatic advertising The phrase The death of third-party cookies didn’t kill programmatic – Lazy marketers did may sound bold, but it reflects a hard…