Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
Category Archives: No filter, no mercy
Most brands aren’t confused – They’re delusional
Brands don’t struggle because they lack clarity. They struggle because they believe things that aren’t true. There’s a difference. Confusion says: “We don’t know.” Delusion says: “We know – and we’re wrong.” Most brands live in the second category. Delusion #1: “People just don’t understand us” No.People understand perfectly. They understand that: When a brand…
If your idea survives only when nobody questions it, it is shit
Good ideas don’t need protection.They need pressure. If your idea collapses the moment someone asks a hard question, the problem isn’t the question. The problem is the idea. Fragile ideas demand silence Watch how bad ideas behave. They don’t invite trust.They create rules around it. That’s not the focus.That’s fear of exposure. Any idea that…
Indecision is cowardice dressed as professionalism
Most organisations don’t suffer from bad decisions.They suffer from decisions that never happen. And the most dangerous part?Indecision rarely looks irresponsible. It looks calm.Measured.“Professional.” That’s the lie. Indecision doesn’t scream. It delays. No one says “we’re afraid to decide.” They say: Weeks pass.Opportunities rot.And nothing changes. Indecision is not neutrality.It’s a choice to preserve comfort at the expense…
Most teams don’t fail. They rot.
Teams don’t collapse in dramatic fashion.There’s no explosion. No mass resignations. No single moment you can point to and say, “That’s when it broke.” Decay is quiet. Slow. Almost polite. It starts when tension disappears.The healthy kind. The kind that forces people to challenge ideas, defend positions, and push back.It gets replaced by comfort. By…
Most people don’t want a strategy. They want justification.
Most people don’t ask for a strategy because they want clarity.They ask for a strategy because they want permission. They want a smart-sounding explanation for a decision they already made emotionally.They want someone with a title, a framework, a PowerPoint, or a consultancy badge to tell them:“Don’t worry. What you’re about to do is fine.”…
If a “Great” idea needs explaining, it’s not great
A great idea doesn’t need a PowerPoint.It doesn’t need a pitch.It doesn’t need a warm-up, a preface, or a 40-minute TED Talk intro just to make sense. If an idea is truly great, it hits instantly.People understand it in one breath.They feel it before they analyse it. The moment you need to start explaining, really…
Marketing is full of dead ideas nobody has the guts to bury
Marketing today isn’t an industry, it’s a cemetery.A field of decaying ideas that everyone keeps pretending are still alive. People walk around acting like the smell isn’t real, like the corpse in the middle of the room is just “going through a phase.” Here’s the truth: half the strategies brands still use don’t work. The…
The most dangerous word in business: “Maybe.”
“Maybe” doesn’t explode.It doesn’t collapse.It doesn’t make headlines.It doesn’t even announce itself. It just sits there, quiet, polite, disguised as caution, while it drains momentum from ideas that once had fire, teams that once had ambition, and projects that once had a pulse. “Maybe” is the corporate version of shrugging your shoulders and hoping the…