Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
Category Archives: Marketing analytics
Attribution is broken: How to measure real impact when every channel lies
Learn why marketing attribution is broken and discover 7 proven ways to measure true impact across channels. Uncover how data distortion and algorithm bias mislead marketers, and what to do about it. In the world of digital marketing, attribution is the holy grail, the mechanism that promises to reveal which ad, post, or channel truly drives…
Beyond clicks: The new metrics that matter in the era of AI-driven marketing
Discover why traditional metrics like clicks and impressions are no longer enough. Learn about the new AI-driven marketing metrics that redefine success in the digital era and how to implement them for sustainable growth. Introduction: Why “Clicks” no longer tell the full story For years, digital marketers have worshiped at the altar of clicks. A higher click-through…
From data to decisions: Proven steps to build a lean marketing analytics stack that drives real growth
Learn how to go from data to decisions with a lean marketing analytics stack. Discover tools, strategies, and actionable steps to build a simplified, growth-driven data system that actually fuels your marketing performance. In today’s digital-first world, marketers are drowning in data, yet starving for insights. Every campaign, ad, and customer interaction generates information, but without a…
The death of guesswork: How modern marketing analytics redefine strategy in 2026
Discover how modern marketing analytics are redefining strategy in 2026, marking the death of guesswork and the rise of data-driven precision. Introduction: From intuition to intelligence Marketing has always danced between creativity and intuition. But as we move into 2026, that dance is being choreographed by data. The death of guesswork is no longer a prediction,…