Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
Category Archives: CHATA model
The psychology behind the CHATA model: Why it works in real decision-making
Marketing frameworks fail when they simplify human behaviour into linear formulas. Humans don’t think in steps. They don’t follow funnels. Instead, people navigate decisions based on context, identity, uncertainty, cognitive load, trust cues, relevance, and emotional resonance. CHATA model is based on psychology and built around these realities, not outdated sales logic. This is why…
Applying CHATA model to landing pages: Turning scanners into buyers
This article breaks down how to apply the CHATA model to landing pages so scanners turn into readers, and readers turn into buyers. Most landing pages don’t fail because of design, traffic quality, or tools.They fail because the message breaks at the exact moment the user is trying to make sense of what the page…
CHATA model for SEO: Aligning with SGE, entities & topical authority
SEO is no longer keyword-driven, linear, or static. It’s shaped by Search Generative Experience (SGE), entity-based understanding, AI summarisation layers, topical authority, and user behaviour that moves in loops instead of funnels. Most SEO frameworks still focus on traditional mechanics: keyword research, on-page structure, link building, and technical health. These still matter, but they no…
CHATA vs AIDA: Why modern marketers need a more adaptive model
This article breaks down the real differences, the limitations of AIDA, and why CHATA is a more adaptive model for today’s marketing landscape. For decades, AIDA (Attention → Interest → Desire → Action) has shaped the way marketers write, persuade, and build communication.It became a universal template, simple, memorable, and easy to teach. But simplicity…
CHATA: A scalable marketing model for modern brands
Most marketing frameworks explain how to write better messages. Very few explain how to build a communication system that scales across content, funnels, SEO, brand, product, and retention. That gap became obvious after working with dozens of brands and analysing thousands of assets across the last decade. Clear messaging was rarely the real problem. The…