Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
Category Archives: CHATA model
How teams can use CHATA model: A unified approach to communication
Most teams don’t struggle because of a lack of talent. They struggle because of misalignment in communication. Marketing says one thing.Product says another.Sales simplifies it differently.Support explains it in its own way. Individually, everyone makes sense. Collectively, the message fractures. That fracture creates: This is where the CHATA model (Connect → Humanize → Align →…
CHATA model in UX writing: Microcopy that guides, not interrupts
Most UX writing doesn’t fail because it’s unclear. It fails because it interrupts instead of guiding. Buttons push.Tooltips overload.Error messages shame.Onboarding overwhelms. And users feel it instantly. The issue isn’t wording.It’s a sequence. This is where the CHATA model (Connect → Humanize → Align → Transition → Anchor) becomes powerful in UX writing, not as…
The CHATA content structure: Building a topic cluster with a single model
Most content strategies collapse under their own weight. Not because they lack ideas. But because they lack structure. You publish: And after six months, nothing connects. Traffic is fragmented.Authority is diluted.Messaging drifts. This is where the CHATA model (Connect → Humanize → Align → Transition → Anchor) becomes more than a messaging framework. It becomes…
Using CHATA model in PPC: Improving relevance, trust & CTA flow
Most PPC campaigns don’t fail because of bidding strategies or budgets. They fail because they try to convert before they make sense. Ads interrupt. Landing pages rush. CTAs push. And users, especially today, resist all three. What PPC really suffers from isn’t inefficiency. It’s psychological misalignment. This is where the CHATA model (Connect → Humanize…
Retention through the CHATA model: The missing layer in most marketing
Most marketing strategies are built to win attention. Very few are built to deserve continuity. Teams optimize for acquisition, celebrate conversions, and then quietly hope retention “just happens.” When it doesn’t, the blame usually falls on the product, pricing, or onboarding. That diagnosis is often wrong. Retention is rarely a product problem. It’s a narrative…
CHATA model in copywriting: Real rewrite examples that prove the model
Most copywriting frameworks sound great in theory. Until you try to use them. They explain what good copy should do, but fail to show how it actually changes words on the page. The result?Conceptual clarity, zero execution power. The CHATA model is different for one reason:It forces a visible change in the copy itself. In…
CHATA for Social Media: Human-centric content that doesn’t feel like marketing
Social media is loud. Everyone is “adding value.” Everyone is “building in public.”And yet, almost no one is actually connecting. What people feel instead is fatigue. Too many posts trying to teach. Too many hooks are trying to manipulate. Too many “authentic” stories that feel manufactured. The result? Scroll, skip, mute. This is where most…
Building a CHATA-driven brand story: Consistency across channels
Introduction: Why most brand stories collapse under pressure Every brand claims to have a “story.”Most of them collapse the moment you change the channel. The website sounds confident.The LinkedIn posts feel generic.The emails feel transactional.The ads feel desperate. That’s not a storytelling problem, it’s a structural one. Modern audiences don’t experience brands linearly. They encounter fragments:…
CHATA for B2B SaaS: A modern model for clear positioning & JTBD alignment
Learn how the CHATA model helps B2B SaaS companies clarify positioning, align with Jobs To Be Done, and drive sustainable growth. B2B SaaS marketing is broken in a very specific way. Products are powerful.Teams are smart.Features are impressive. And yet, most SaaS websites, email sequences, onboarding flows, and sales decks sound the same. The problem…
Using CHATA model for email sequences: How to transform cold outreach, nurture flows, and outboarding into high-conversion journeys
Email isn’t dying, your sequencing is.What most marketers call “email strategy” is nothing more than recycled templates, shallow personalization, and random “value emails” thrown into the void. The problem isn’t the channel. It’s the psychology behind how people move through it. This is where the CHATA model becomes lethal. CHATA (Connect → Humanize → Align…