Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
All posts by amrudincatic
What metrics actually matter in Google Ads reports? (Hint: Not clicks)
Discover the most important Google Ads metrics beyond clicks, learn which KPIs truly drive ROI, optimize campaigns, and reveal real business performance. The click trap: Why CTR alone misleads marketers Clicks look good in a dashboard. They move fast, create spikes, and make you feel like something’s happening. But here’s the hard truth: clicks don’t pay…
How to track conversions with Google Ads and GA4 – The 2026 guide
Let’s break down exactly how to set it up, optimize it, and avoid the traps that keep most advertisers blind. Introduction – Why conversion tracking defines campaign success If you can’t measure it, you can’t scale it. That’s the reality of digital marketing in 2026. In this guide, you’ll learn how to track conversions with Google…
Attribution is broken: How to measure real impact when every channel lies
Learn why marketing attribution is broken and discover 7 proven ways to measure true impact across channels. Uncover how data distortion and algorithm bias mislead marketers, and what to do about it. In the world of digital marketing, attribution is the holy grail, the mechanism that promises to reveal which ad, post, or channel truly drives…
Beyond clicks: The new metrics that matter in the era of AI-driven marketing
Discover why traditional metrics like clicks and impressions are no longer enough. Learn about the new AI-driven marketing metrics that redefine success in the digital era and how to implement them for sustainable growth. Introduction: Why “Clicks” no longer tell the full story For years, digital marketers have worshiped at the altar of clicks. A higher click-through…
From data to decisions: Proven steps to build a lean marketing analytics stack that drives real growth
Learn how to go from data to decisions with a lean marketing analytics stack. Discover tools, strategies, and actionable steps to build a simplified, growth-driven data system that actually fuels your marketing performance. In today’s digital-first world, marketers are drowning in data, yet starving for insights. Every campaign, ad, and customer interaction generates information, but without a…
The death of guesswork: How modern marketing analytics redefine strategy in 2026
Discover how modern marketing analytics are redefining strategy in 2026, marking the death of guesswork and the rise of data-driven precision. Introduction: From intuition to intelligence Marketing has always danced between creativity and intuition. But as we move into 2026, that dance is being choreographed by data. The death of guesswork is no longer a prediction,…
Freelancer mental gym: 7 powerful ways to build confidence, clarity, and boundaries
Discover how to build unshakable confidence, laser-like clarity, and strong personal boundaries with the Freelancer Mental Gym, your roadmap to a balanced, thriving freelance career. Introduction: Why freelancers need a mental gym Freelancing offers freedom, flexibility, and the power to be your own boss, but it also brings uncertainty, self-doubt, and blurred boundaries. Unlike traditional…
Why You’re afraid to charge €500, and how to fix that
Discover the real reasons you’re afraid to charge €500 for your services, and learn 7 practical, mindset-based strategies to overcome fear, build confidence, and finally charge what you’re worth. The fear of charging higher prices is one of the biggest invisible barriers for freelancers and creators. Charging €500 for your work might feel like climbing…
Imposter syndrome in digital marketing: How to overcome It
Learn how to overcome imposter syndrome in digital marketing with proven strategies for self-confidence, mindset growth, and professional success. Understanding Imposter syndrome in digital marketing In the world of digital marketing, where metrics, creativity, and visibility intertwine, imposter syndrome has quietly become one of the biggest mental roadblocks for professionals. Whether you’re a social media manager, SEO…
Digital marketing without burnout: Sustainable work in 2026
Discover how to achieve digital marketing without burnout in 2026 with sustainable workflows, AI-powered tools, and mindful strategies that help professionals thrive without compromising mental health. Introduction: The rise of sustainable work in digital marketing Digital marketing has always been fast-paced, with campaigns, content deadlines, algorithm shifts, and the relentless pressure to stay “always on.” But as…