Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
All posts by amrudincatic
SEO vs Google Ads in 2025 recap
This guide delivers a full SEO vs Google Ads in 2025 recap, covering performance, costs, trends, and strategies to help businesses choose the right approach. In the fast-changing world of digital marketing, comparing SEO vs Google Ads in 2025 has become more important than ever. With Google integrating AI deeply into its search ecosystem and user behavior evolving…
SEO Core Web Vitals in 2026: What’s changed and what still matters?
SEO continues to evolve at lightning speed, and SEO Core Web Vitals in 2026: What’s changed and what still matters? is one of the most important topics for site owners, developers, and digital marketers. As Google sharpens its focus on real user experience, Core Web Vitals have gone from “nice to have” to non-negotiable ranking factors. This guide…
CHATA model for SEO: Aligning with SGE, entities & topical authority
SEO is no longer keyword-driven, linear, or static. It’s shaped by Search Generative Experience (SGE), entity-based understanding, AI summarisation layers, topical authority, and user behaviour that moves in loops instead of funnels. Most SEO frameworks still focus on traditional mechanics: keyword research, on-page structure, link building, and technical health. These still matter, but they no…
PBNs, parasite SEO, and other grey hat tactics: Still alive in 2026?
PBNs, parasite SEO, and other grey hat tactics: Still alive in 2026? Learn how these controversial strategies work today, how effective they are, and whether they’re still worth the risk. Grey hat SEO has always walked the thin, blurry line between what’s allowed and what quietly breaks the rules. As we head deeper into 2026,…
12 powerful white hat link building strategies that work in 2026
White hat link building strategies that actually work in 2026 are evolving fast. Learn the safest, most effective, Google-approved ways to build authority and boost rankings. Understanding White Hat Link Building in 2026 Search engines evolve every year, but 2026 brought one of the biggest updates yet. Google’s new real-time spam filters now read context,…
CHATA vs AIDA: Why modern marketers need a more adaptive model
This article breaks down the real differences, the limitations of AIDA, and why CHATA is a more adaptive model for today’s marketing landscape. For decades, AIDA (Attention → Interest → Desire → Action) has shaped the way marketers write, persuade, and build communication.It became a universal template, simple, memorable, and easy to teach. But simplicity…
SEO vs GEO vs AEO: Powerful breakdown (What actually matters)
Most marketers talk about SEO like it’s still 2018. They cling to outdated playbooks, obsess over backlinks, and treat “visibility” like it’s one uniform channel. That’s why they lose. The truth:You’re not competing in one arena anymore, you’re competing in three completely different ecosystems, each with its own rules, ranking logic, and failure points. Most…
CHATA: A scalable marketing model for modern brands
Most marketing frameworks explain how to write better messages. Very few explain how to build a communication system that scales across content, funnels, SEO, brand, product, and retention. That gap became obvious after working with dozens of brands and analysing thousands of assets across the last decade. Clear messaging was rarely the real problem. The…
How to combine SEO and Google Ads for maximum impact
How to Combine SEO and Google Ads for Maximum Impact. Learn the most effective strategy to unify your organic and paid search channels for higher traffic, better conversions, and stronger ROI. Search is a battlefield, and most businesses lose because they split their firepower. They treat SEO and Google Ads like two separate worlds, two…
10 Critical Google Ads mistakes that are burning your budget (and how to fix them fast)
Introduction: Why so many brands waste money on Google Ads Most businesses don’t fail on Google Ads because their product is weak, they fail because their ad structure bleeds cash invisibly. A single mistake in keyword targeting, audience segmentation, or conversion tracking can silently drain thousands per month. If your CPCs keep climbing and conversions…