Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
All posts by amrudincatic
Programmatic agencies are overpricing garbage inventory – Shocking data & Hard truths (7 Insights)
Programmatic agencies are overpricing garbage inventory, and the data proves it. This in-depth analysis reveals how inflated CPMs, low-quality placements, and misaligned incentives are draining advertiser budgets, and what you can do about it. Introduction: Why “Programmatic agencies are overpricing garbage inventory” is a growing concern Programmatic agencies are overpricing garbage inventory, and advertisers are…
Top 13 ChatGPT prompts for marketing that skyrocket results (2026 guide)
Discover the top 13 ChatGPT prompts for marketing that help brands create better content, boost conversions, and save hours of work. Practical, ready-to-use examples included. Introduction to ChatGPT prompts for marketing In today’s fast-paced digital world, marketers are expected to produce more content, faster, and with better results. That’s exactly where the top 13 ChatGPT prompts for marketing come…
Indecision is cowardice dressed as professionalism
Most organisations don’t suffer from bad decisions.They suffer from decisions that never happen. And the most dangerous part?Indecision rarely looks irresponsible. It looks calm.Measured.“Professional.” That’s the lie. Indecision doesn’t scream. It delays. No one says “we’re afraid to decide.” They say: Weeks pass.Opportunities rot.And nothing changes. Indecision is not neutrality.It’s a choice to preserve comfort at the expense…
How retail media networks secretly hijacked the digital ad economy in 2026
Discover How retail media networks secretly hijacked the digital ad economy in 2026, becoming the biggest transformation in advertising, reshaping brands, data, and consumer influence. Introduction: A silent takeover no one saw coming By early 2026, the digital advertising world looked familiar on the surface, but underneath, a quiet power shift had already happened. Search…
CHATA model in copywriting: Real rewrite examples that prove the model
Most copywriting frameworks sound great in theory. Until you try to use them. They explain what good copy should do, but fail to show how it actually changes words on the page. The result?Conceptual clarity, zero execution power. The CHATA model is different for one reason:It forces a visible change in the copy itself. In…
The death of third-party cookies didn’t kill programmatic – Lazy marketers did: A Shocking Truth in 7 Insights
The death of third-party cookies didn’t kill programmatic – Lazy marketers did. Discover why programmatic advertising is still alive, evolving, and powerful when used correctly. Introduction: Understanding the real problem behind programmatic advertising The phrase The death of third-party cookies didn’t kill programmatic – Lazy marketers did may sound bold, but it reflects a hard…
Testing in the age of AI: Where automation ends and judgment begins
Testing in the age of AI: Where automation ends and judgment begins explores how artificial intelligence is transforming software testing, what automation can and cannot do, and why human judgment still matters more than ever. Introduction to testing in the age of AI Testing in the age of AI: Where automation ends and judgment begins is no…
From features to failure modes: Designing for what will break
From features to failure modes: Designing for what will break explains how anticipating breakdowns leads to stronger, safer, and more resilient products, systems, and designs. Introduction: Why “From features to failure modes: Designing for what will break” matters In modern design, success is often measured by how many features a product has. But real-world reliability…
Testing is a strategy problem, not a tooling problem
Testing is a strategy problem, not a tooling problem, learn why testing success depends on mindset, planning, and culture, not just tools, frameworks, or automation. Understanding the core idea behind the testing strategy The statement Testing is a strategy problem, not a tooling problem challenges one of the most common assumptions in modern software development….
Most teams don’t fail. They rot.
Teams don’t collapse in dramatic fashion.There’s no explosion. No mass resignations. No single moment you can point to and say, “That’s when it broke.” Decay is quiet. Slow. Almost polite. It starts when tension disappears.The healthy kind. The kind that forces people to challenge ideas, defend positions, and push back.It gets replaced by comfort. By…