Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
All posts by amrudincatic
If a “Great” idea needs explaining, it’s not great
A great idea doesn’t need a PowerPoint.It doesn’t need a pitch.It doesn’t need a warm-up, a preface, or a 40-minute TED Talk intro just to make sense. If an idea is truly great, it hits instantly.People understand it in one breath.They feel it before they analyse it. The moment you need to start explaining, really…
Using CHATA model for email sequences: How to transform cold outreach, nurture flows, and outboarding into high-conversion journeys
Email isn’t dying, your sequencing is.What most marketers call “email strategy” is nothing more than recycled templates, shallow personalization, and random “value emails” thrown into the void. The problem isn’t the channel. It’s the psychology behind how people move through it. This is where the CHATA model becomes lethal. CHATA (Connect → Humanize → Align…
What is a marketing funnel in 2026 (and why most don’t work)
What is a marketing funnel in 2026 (and why most don’t work) – Discover how modern funnels work in 2026, why traditional ones fail, and what businesses must change to convert customers effectively. Marketing has changed more in the last five years than in the decade before it, and nowhere is that more obvious than…
Marketing is full of dead ideas nobody has the guts to bury
Marketing today isn’t an industry, it’s a cemetery.A field of decaying ideas that everyone keeps pretending are still alive. People walk around acting like the smell isn’t real, like the corpse in the middle of the room is just “going through a phase.” Here’s the truth: half the strategies brands still use don’t work. The…
The psychology behind the CHATA model: Why it works in real decision-making
Marketing frameworks fail when they simplify human behaviour into linear formulas. Humans don’t think in steps. They don’t follow funnels. Instead, people navigate decisions based on context, identity, uncertainty, cognitive load, trust cues, relevance, and emotional resonance. CHATA model is based on psychology and built around these realities, not outdated sales logic. This is why…
Social media strategy for solo creators in 2026 (with AI help)
Learn the best social media strategy for solo creators in 2026 (with AI help). Discover AI tools, workflows, and proven creator tactics for rapid growth. Understanding the 2026 creator landscape The online creator world has changed dramatically, and by 2026, solo creators have more opportunities and more competition than ever. To stand out, you need…
7 reasons why is TikTok for everyone? A freelancer’s perspective (Expert insights)
Is TikTok for everyone? A freelancer’s perspective reveals how the platform impacts creativity, client acquisition, visibility, and income potential for independent professionals. Introduction In today’s fast-paced digital world, freelancers are constantly searching for platforms that offer visibility, leads, and community. TikTok has quickly transitioned from a teen-dance app to a global discovery engine, and naturally,…
The most dangerous word in business: “Maybe.”
“Maybe” doesn’t explode.It doesn’t collapse.It doesn’t make headlines.It doesn’t even announce itself. It just sits there, quiet, polite, disguised as caution, while it drains momentum from ideas that once had fire, teams that once had ambition, and projects that once had a pulse. “Maybe” is the corporate version of shrugging your shoulders and hoping the…
Running an Instagram business without losing your mind
Running an Instagram business without losing your mind may sound impossible, after all, the platform moves fast, the algorithm shifts constantly, and creators often feel pressure to stay visible 24/7. But with the right systems, boundaries, and mindset, you can grow your Instagram business sustainably without sacrificing your sanity. Below is a complete, practical guide…
Applying CHATA model to landing pages: Turning scanners into buyers
This article breaks down how to apply the CHATA model to landing pages so scanners turn into readers, and readers turn into buyers. Most landing pages don’t fail because of design, traffic quality, or tools.They fail because the message breaks at the exact moment the user is trying to make sense of what the page…