Amrudin Ćatić
Strategy, creativity, and technology are combined to craft digital experiences that perform. Smart marketing meets creative execution, always focused on growth, problem-solving, and real impact.
All posts by amrudincatic
How teams can use CHATA model: A unified approach to communication
Most teams don’t struggle because of a lack of talent. They struggle because of misalignment in communication. Marketing says one thing.Product says another.Sales simplifies it differently.Support explains it in its own way. Individually, everyone makes sense. Collectively, the message fractures. That fracture creates: This is where the CHATA model (Connect → Humanize → Align →…
5 processes no founder realizes they can automate (but should have yesterday): The game-changing efficiency guide
Running a startup feels like juggling flaming torches while riding a unicycle, doesn’t it? You’re selling, hiring, marketing, answering emails, managing invoices, and somehow expected to “scale.” The truth is, many founders don’t fail because of bad ideas. They burn out because they’re doing too much manually. In this guide, we’ll break down 5 processes…
7 powerful strategies to master SERP insight guest post for explosive SEO growth
Discover how a SERP insight guest post can transform your SEO strategy, boost rankings, and drive targeted traffic with proven techniques and expert guidance. Introduction to SERP insight guest post If you want to grow your website traffic in today’s competitive digital world, you must understand how a SERP insight guest post works. This strategy combines search…
All around about Google Skillshop: 17 powerful benefits, certifications & career advantages
If you’re searching for all around about Google Skillshop, you’re in the right place. Whether you’re a student, business owner, marketer, or career changer, understanding how this powerful training platform works can unlock real opportunities. In today’s digital-first world, learning how Google tools function isn’t optional, I will say, it’s essential. From advertising to analytics and…
CHATA model in UX writing: Microcopy that guides, not interrupts
Most UX writing doesn’t fail because it’s unclear. It fails because it interrupts instead of guiding. Buttons push.Tooltips overload.Error messages shame.Onboarding overwhelms. And users feel it instantly. The issue isn’t wording.It’s a sequence. This is where the CHATA model (Connect → Humanize → Align → Transition → Anchor) becomes powerful in UX writing, not as…
The automation gap: How companies lose millions by refusing to automate the boring stuff
The automation gap explains how companies lose millions by refusing to automate repetitive work, what causes it, and how leaders can close it fast. Introduction: Understanding the automation gap The automation gap refers to the growing disconnect between what businesses could automate and what they actually automate. While technology has advanced rapidly, many organisations still…
Your business is not scaling – Your processes are clinging to 2018
Your business is not scaling because your processes are clinging to 2018. Discover why outdated systems slow growth and how modern workflows unlock speed, clarity, and scalability. Introduction: Your business is not scaling for a reason If your business is not scaling – your processes are clinging to 2018, you are not alone. Many companies…
Most brands aren’t confused – They’re delusional
Brands don’t struggle because they lack clarity. They struggle because they believe things that aren’t true. There’s a difference. Confusion says: “We don’t know.” Delusion says: “We know – and we’re wrong.” Most brands live in the second category. Delusion #1: “People just don’t understand us” No.People understand perfectly. They understand that: When a brand…
I tested 17 AI assistants in one week – Only 3 didn’t waste my time
I tested 17 AI assistants in one week to find out which ones actually save time. Here’s the honest breakdown of what worked, what failed, and which 3 are truly worth using. Why I decided to test 17 AI assistants in one week Artificial intelligence tools are everywhere. Every week, a new AI assistant claims…
The CHATA content structure: Building a topic cluster with a single model
Most content strategies collapse under their own weight. Not because they lack ideas. But because they lack structure. You publish: And after six months, nothing connects. Traffic is fragmented.Authority is diluted.Messaging drifts. This is where the CHATA model (Connect → Humanize → Align → Transition → Anchor) becomes more than a messaging framework. It becomes…